Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Follow these steps to get your article published in print or online
What are you searching for?
How can hair hues take years off the clock? Philip Pelusi explains.
April 9, 2012
By: Philip Pelusi
President
One of the biggest beauty challenges we face as we grow older is finding our most perfect, youthful hair color.When we are younger, any hair color just seems to work no matter how bold.But making the right selection as we mature can be tough.What’s the secret to finding this holy grail of hair color?High quality hair fabric and teamed with the right level of lightness and tone.Here are some tips to accomplishing both no matter what your age. Your hair color should make you look more vibrant and youthful.Stay away from shades that are too dark and too solid, and of course cover those gray roots.Above all, seek the guidance of a professional colorist who will customize the color to your skin tone and eye color.To look younger, first get the right base hair color with great gray coverage without going too dark.Next, add lightness around the face and throughout the hair with 1-2 shades of highlights.Not necessarily blonde, but slightly lighter than your base color to create a multi-dimensional look with light and deeper colored pieces, creating dimension and making your hair appear thicker.Adding lightness around the face brightens the skin tone and adds warmth making skin look healthy and glowing.Thinning hair is often a sign of getting older, so a multi-dimensional look with help. All over solid hair colors should be almost completely eliminated.When your gray roots get touched up also make sure to maintain a slightly dimension look with varying lighter pieces especially around the face.Also steer clear of very dark shades as they will most definitely make your appear older.This doesn’t mean you can’t be a brunette but instead of dark go for a deep honey or caramel color.Conversely, all over too-light colors should also be avoided.You can still be a blonde just make sure the shade is soft and diffused with a multi-dimensional slightly deep blonde to medium blonde shaded pieces.When hair has dimension it appears thicker and healthier. The right follow-up home maintenance products make a significant difference in protecting your color investment.Make sure to shampoo with a gentle cleanser and follow up with a color protecting conditioner.Look for shampoo and conditioner regimen that contains organic color protecting antioxidants Chinese foxglove, milk thistle, reishi mushroom and ku shen.These herbals help protect the color from fading by warding off free radicals and other pollutants and also help protect the hair strength as these free radicals also degrade and weaken the hair fabric itself. Try Tela Beauty Organics by Philip Pelusi products Color Guard Shampoo and Color Guard Conditioner. The tone of the hair color is important to keep hair color looking youthful.Look back at your baby photos from when you were 2 – 5 years old to look for your most natural highlight shades.Also look at your eye color in a magnifying mirror and look for the various specs of color.If you see golden flecks then go for warmer toned highlights.If you see blue-green or hazel specs then go for slightly more neutral to cooler tones.Blondes with pale skin should keep the hair color cool and bright.This will brighten the face.Also avoid a heavily highlighted look against a dark background base color.This can be aging,` so instead lighten the base color if adding highlights for a dimensional look.When color is more of a yellow-blonde, the skin can look sallow and tired.If your skin has a warmer tone, then add a few golden toned highlights.Keep the actual highlighted pieces on a smaller side as big chucky highlights can look dated. Redheads can keep their hair color youthful but should avoid too maroon or too ruby shades.Either go with a warmer red tone or a mixture of warm and cool red shades to create a more neutral red.If you want a little dimension, be sure to go with very subtle highlights only 1 shade lighter and avoid light stripy highlights. Brunettes should avoid all over dark colors and most definitely solid blue-based brunette shades as these can be very aging and make the skin look tired and gaunt.But also going too light can appear artificial, which also can be aging.The solution is to go with slightly light pieces around the face.Deep caramel or honey color highlights are most always flattering against a warmer brown base color.Also lighten your base color slightly.One caveat to the baby-picture rule for hair color is the brunette witholive complexions.They are usually very deep cool brunettes when young and this is not youthful on a maturing face. The maturing hair fabric can be more porous because of coloring, texturizing, styling and even routine daily maintenance.This means we can lose the tone of our hair color more quickly.One of the best ways to extend your color and keep it from looking faded is to apply a coloring conditioner.A color conditioner should be used instead of a color shampoo because you will get a much better tone deposit with a conditioner as it will not contain any color stripping surfactants.Look for one that contains natural flower dyes that stain the cuticle, allowing you maintain your color a week or two after your color service in the salon.Also make sure you work with your stylist by asking them to custom blend a color conditioner shade that perfectly supports your tone.
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !